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use Donald Trump to make money

Donald Trump

According to one of the best direct marketers in the world, we have a HUGE marketing opportunity that’s apparently being ignored by most people. In the email I just received, it is time to take advantage of it. In this email situation, you can use Donald Trump to make money, without paying him.

If I completely agreed with his theory, I would site his name and qualifications, but I do not, so I will share that he is INCREDIBLE.   But not this time.

Here is the outline in full.  I will give you my opinions after you read it.

USE DONALD TRUMP TO SELL STUFF.

You can do it three different ways:

1. Have a “consolation” sale. Something like this:

“Trump got elected and we’re all terribly disappointed …and that’s why I’ve put together this  consolation’ sale to help you feel better …”

And then you make a special, limited offer.

2. Have a “victory” sale. Something like this:

“Trump got elected and it’s a major win for us all. …And that’s why we’re having this limited  VICTORY SALE to celebrate …”

And then you make a special, limited offer.

3. If you don’t want to take a position because you’re worried you’ll offend someone, have a UNITY sale.

Something like this:

“Trump got elected and we’ve never been more divided. But one thing unites us all is we all love a bargain! And that’s why we’re having this special UNITY sale …”

And then you make a special, limited offer.

Simple, right?

Chances are, your competition’s not doing it.

I know mine isn’t. I’m on just about every list out there and I didn’t see a single email using Trump to SELL STUFF.

Hey – fine by me!

I sent this out yesterday – written off the cuff – and it CRUSHED.

You’re welcome to model it if you want.

The subject was “How Trump will affect your business”

It got 16% open rate and tons of clicks. Made a bunch of sales,
too.

static2-politico-com

Here’s the body of the email:

At the end of the day, one of these will probably happen:

1. He does a lot of good and actually helps the country.

2. He does a BAD job and makes things worse.

3. He does an OK job and things pretty much stay the same.

Yes, that’s a simplified projection …but don’t you think we’ve kind of covered all the bases?

Me too.

So with that said, here’s something you can take to the bank:

No matter WHAT he does (or fails to do), you’re probably going to want more clients …and you’re probably going to want better clients.

I mean – that’s a given, right?  No matter who’s in office, you’re going to want to grow your
business. So here’s how I can help you:

This normally sells on my site for $3997.00 …but I’m giving it away
as part of an experiment.

Donald Trump speaks at the 2015 Conservative Political Action Conference (CPAC) at the Gaylord National Resort & Convention Center at National Harbor MD on February 27, 2015. (Photo by Jeff Malet)

Donald Trump speaks at the 2015 Conservative Political Action Conference (CPAC) at the Gaylord National Resort & Convention Center at National Harbor MD on February 27, 2015. (Photo by Jeff Malet)

Now that I have shared the email, let me give you my thoughts about how to use Donald Trump to make money, without paying him.

If and ONLY IF you know which of the people on your list are Pro-Trump or Anti-Trump, should you go forward with this email.   Pretty obvious that you would send the consolation offer to the anti-Trump people and the Victory offer to the pro-Trump list.  But what about the Unity sale?  The way that the country has taken this election, the Unity message is something you would use as an A/B Test with the Victory letter.

To send the wrong letter to the wrong demographic can lose you a sale or a prospect forever.

The politically sentient part of our population is feeling pretty raw right now.  Heck, I think that this is going to be a 3rd rail for a very long time.  It use to not be that big a deal, but in the last decade and a half, a sensitivity to our political situation has become as important demographically as Sex, income, age, geographic area, occupation and education level.

Here is the alternative argument.  We have been  talking about being politically neutral; staying out of the political arena completely.   That includes keeping out of social media politically.

 

I will share that on social media, it has been difficult to do.  I have gone so far as to create a private group for my political leanings.

BUT…. Ready?  BUT… if you outwardly accept and embrace and promote your political views you can use them to niche down your target market and be even more successful with it.   If you are a Conservative, grab more conservative clients by sharing what you have in common.  Same if you are a Liberal.

You can use this theory for most of the other important demographics, as well.

So there you go – this is how to use Donald Trump to make money, without paying him.  But know the risks.

Want some help getting your demographic targets in order? Give us a call at 800-705-4265 or take our marketing assessment with a 30-minute discovery call with us. Head to www.BoxFullOfMarketing.com