Here’s what you missed: we interviewed the dynamic duo of Damian Bruno and Danielle Giann who were the only realtors finally able to sell The Dome House in Sedona. Listen in to hear how they outwitted their competitors.
As usual, the first segment included a few marketing tips.
One of the articles we reviewed was provided by Wordstream:
“5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition.”
(parentheticals are our thoughts):
1. Target facebook users whose interests include your competitors (choose your competitor's name as one of the interests when you choose your target audience)
2. Disrupt your competitors’ videos with youtube ads (especially powerful if you have a How To)
3. Use your competitors’ emails against them with gmail ads (keyword targeting your ad at the top of the Promotions tab in their gmail account)
4.Reach your competitors' audiences through the Google Display Network (typically more competitive than Google Search)
5. Download and target your competitors’ twitter followers (Wordstream says to use BirdSong Analytics)
However, our favorite tip was provided by a Neil Patel podcast: check out your competitor’s reviews. Reach out to those that left bad reviews and offer to provide them with better service.
Which strategy will you be trying out first?
Oh, and if you need help with any of those strategies, we’d love to help you (check out our schedule at www.FreeMarketingConsultation.com – you’ll start with a brief marketing assessment before getting access to our calendar)
BTW, know what else we got to do this week?
With thanks to my brother for the tickets, we got to see a production of Hamilton. If you haven’t see it, you really should find a way. I realize there’s been a lot of hype around this play…and it lived up to every bit!
5 facts you may not know about ‘Hamilton' the musical (by Josh Frigerio)
- “There are more than 100 people involved in the touring production of Hamilton, including 25 crew members that run the show from backstage.
- It took more than 1,000 days to engineer, build, paint, and automate the set.
- It takes 11 53-foot trailers to transport the show from theater to theater.
- The wardrobe department uses 42 gondolas — theater talk for costume trunks — to store and transport the actors' costumes. The show employs 8 full-time dressers, a full-time stitcher, a full-time laundry person and 2 full-time pressers.
- There are more than 50 paper props throughout the show.”