Hank Yuloff

Hank Yuloff – Targeted Marketing Tactician on stage at The Marketing Bootcamp

For the past 30+ years, I have been working with businesses on their marketing. The first time was as a sales person and then sales manager for my college newspaper. I held intern positions with the San Diego Union Tribune and the new homes division of Coldwell Banker.

After college, I worked for a direct mail company for 3 ½ years and became a President’s Club member. When that company bought their biggest competitor, my territory (all our territories) got cut in half. That was the first time I came up against “the big picture corporate culture.”

Rather than have my income cut in half, I joined a national promotional products company and repeated the process of becoming a President’s Club member, while setting sales records for first-year sales and setting a record for the company to a million dollars in sales. In time, I was promoted to sales manager and began training my team to do what I had done. It was fun!

Corporate culture reared it’s head again as my ascent up the pyramid of corporate America was blocked by the hiring of the son of the company owner as VP of Sales.

It was during Thanksgiving of 1996 when everyone was going around the table that my mom noticed that when I said what I was thankful for, none of it had to do with my career. When I shared why, she asked me what it would take to open my own business. Giving it a moment of thought, I answered that “actually, the only thing I would need is a fax machine, because the one I have belongs to the company.”

She smiled, looked at my dad and said, “Write him a check!”

That was how Promotionally Minded was born. It was time to call my own shots and become a small business owner who could be in charge of his own destiny. Originally a promotional products company, the name was designed to accommodate the full range of marketing services and in the last 7 years, it has been blossoming fully in to its original purpose.

We even created a marketing plan system and called it Our Marketing Guy with me acting as a targeted marketing tactician for a variety of businesses.

Hank Yuloff, author of The Marketing Checklist: 80 Simple Ways to Master Your Marketing

Hank Yuloff, author of The Marketing Checklist: 80 Simple Ways to Master Your Marketing

Rather than sell one particular marketing tactic, we decided that it was better for our company clients if we first looked at their ideal clients – the people THEY wanted to help the most – and then find them the right marketing tools to help them attract those clients. It has been a lot of fun.

Helping small business owners was the basis for our continuing series of marketing books, The Marketing Checklist, and our weekly radio show with the same name.

Yuloff Creative Marketing Solutions was born from this same method. Sharyn and I are a couple that work together and we speak that language very well. It has not been without difficulties – having our married and professional lives intertwining – but it has given us a unique insight into our target demographic. It's our passion to help these couples — one at a time – to jumpstart their messages and sales.

The secondary demographic for Yuloff Creative Marketing Solutions is a small business that needs some definite direction in order to develop, refine, and then focus their message to increase sales. We think for them, create for them, work for them and help them figure it all out. For these businesses, we have created the same 3-day weekend boot camps that do that, and also work one-on-one with one couple at a time.

If any of my story sounds familiar, we may be a good match to work together. May I suggest we have a short chat to investigate if it’s a good fit?