Author Archive for Sharyn Yuloff

Unexplained Health Problems Solved by Kimberly Miles

Who do you know that has unexplained health problems?

Did you know that some chronic unexplained health challenges may have roots in our mouths?

unexplained health problems explained in at the root bookI met Kimberly Miles at a local networking lunch. I learned she's the author of At the Root, and of her interest in growing beyond “just book sales.” Lucky for us, we met the week before our last Small Business Marketing Plan Bootcamp, so I offered her a ticket, which she accepted and took full advantage of.

We got to spend the day together on Tuesday, honing in on Kim's target market, her message and the tactics to reach her ideal clients. And we started the day interviewing her on our radio show The Marketing Checklist.

From Kim's book:

“Kim had been an enthusiastic college student, creative, athletic and energetic. That changed in her junior year of college. After the removal of her four wisdom teeth, Kim began to suffer from unexplained health problems: recurring pneumonia, debilitating fatigue, brain fog, unexplained rashes and swollen lymph nodes that would not go away. Over the next thirty years her doctors would diagnose Kim with Chronic Fatigue Syndrome, Epstein-Barr virus and even lymphoma, but they did not really know.

Kim shares her thirty-year journey to regain her health and vitality. Kim’s belief in her body’s ability to heal led her to work with a remarkable biological dentist. It was with the help of this controversial approach to dentistry that Kim’s body could finally heal, restoring her to full health. Her revealing and intimate story portrays the little understood and overlooked importance that the mouth plays in over-all health and well-being.”

One of our first questions was What's a Biological Dentist?

Kim answers that in her book, and in our interview.

Who do you know that needs to hear Kim's interview? Kimberly Miles' unexplained health challenges in At The Root

Who do you know that needs to read Kim's book?

Who do you know that needs to hear Kim's story?

Please connect with Kim at www.KimberlyMiles.com

 

The Reality of Inconsistent Blogging

Oh my, it's been way too long since we've blogged…yet the reality is that even we sometimes fall victim to inconsistent blogging.

Ok, so we teach our clients that the key to successful marketing, including but not limited to blogging, is consistency. However, we also recognize the realities of life and business: sometimes they do get in the way of our consistency. So, like every stern and loving parent, we remind our clients, and ourselves, to not beat ourselves up, but rather to dust ourselves off and begin again.

So here we go, starting again, consistently!

Here's what's been happening while we've been away:

  1. On our way to LA, we recorded a radio show: How to Find Your Ideal Client with a surprise guest, Walt Grassl of Stand Up and Speak Up Walt Grassl Stand Up Speak Up
  2. In LA, we held our most successful Small Business Marketing Plan Bootcamp so far
  3. The following week, we held another Small Business Marketing Plan Bootcamp in Sedona
  4. The last day of our bootcamp, we learned that a friend passed away
  5. Moneeka Sawyer Choose BlissOur next guest was a friend and real estate investor, Moneeka Sawyer, creator of the Blissful Real Estate Investor Formula
  6. Passionate Heart HospiceLast week, our guests were Darryl Markowski and Mirielle Pacquing, founders of Passionate Heart Hospice
  7. After the show, we spent two days with new clients;
  8. After our clients returned home, we packed and prepared for a training session in Phoenix, a funeral in San Diego, a surprise visit with a friend that recently said her final goodbyes to her mom, and a 2 day mastermind with The Secret Millionaire before returning home for the rest of the month of October!
  9. Although there is plenty more excitement planned for this month, we get to do it all while sleeping in our own bed each night!
  10. Tuesday's guest is a new friend, Kimberly Miles, author of At The Root, her 30 year journey to return to health following a root canal. Please tune in to hear her storyKimberly Miles At The Root

The Marketing Checklist: Steve Ayers’ Suprising Career Tip

Steve Ayers Returns to The Marketing Checklist

Steve Ayers wins in 2016

Back in July, we had the honor of interviewing Steve Ayers and his colleague, Sebra Choe, on The Marketing Checklist radio show.

Somehow, and hour was just too short for this inteview, so we invited Steve back to finish the conversation.

In this week's show, Steve shared his journey from a scrappy sales person to head of Economic Development for the Town of Camp Verde.

Steve provided a surprising tip from for those that are interviewing for their next job: listen in to hear how Steve, with no prior Economic Development experience, won the role over 20 other more seasoned professionals. You can do the same for your next Dream Job!

Another favorite thing I learned during this interview is that Camp Verde is an agricultural town. What this means today, is that many homes have their own self sustaining farms, and even produce a surplus that they can then sell at a stand on the street outside their home without needing a permit! Can you imagine such a thing in your town?

Projects that earned Ayers' statewide recognition (posted by the CV Bugle)

Since his tenure, Ayers has been integral in carrying out strategic planning by involving public and private partners. Upcoming Town of Camp Verde projects that Ayers has played a part in managing include (according to his award application):

• $10 million, 27,000-sq-ft Northern Arizona Healthcare campus with “four full-time family practice doctors, an 8,000 sq-ft physical rehab unit, expanded lab and diagnostics, an eye clinic and seven-day-a-week office hours.”

• $15-million, 15-acre Verde Valley Archaeology Center facility “that will include research center, auditorium, curation facilities, classrooms and offices.”

• $62 million Arizona State Transportation Board project “to widen a 7-mile long corridor of SR 260,” with six miles being Camp Verde's portion of a commercial corridor linking Camp Verde to Cottonwood and Interstate 17. The result will be “opening access to 2,500 acres of commercial and residential property.”

• $10 million Rockin' River Ranch State Park project in Camp Verde, “to include RV sites, fishing ponds, boat launch, float-in campgrounds, equestrian facilities, amphitheater and other amenities.”

  • He helped co-brand the Verde Valley with National Geographic's International Geo-Tourism efforts and also served on the coordinating committee of Verde Front, a collaborative of countysupervisors, mayors, district rangers and park superintendents that work together to develop outdoor recreational opportunities.”

Steve Ayers book on Camp Verde

Steve Ayers book on Camp Verde

Bytheway, Steve is so passionate about the Town of Camp Verde, he wrote a book about it (and is writing another).

Unless this is your first time listening to our Marketing Checklist radio show (in which case: welcome!), you know that we always start with some marketing tip before the interview. This week was no different. Hank found an article on when NOT to hire a coach. If you are on the fence about hiring a coach, listen to the first segment and take note of your answers to these 6 questions.

Need help crafting your job interview responses?

Need help masterminding about if coaching is right for you?

Send us an email (RadioShow@TheMarketingChecklist.com) with 3 days and times that work best for you to chat by phone, in prioritized order, and we'll do our best to match your first choice!

 

Young Entrepreneur Success (YES) Founded by Denis Nurmela

YES: Young Entrepreneur Success founded by Denis Nurmela

Our guest on this week's episode of The Marketing Checklist was Denis Nurmela, The YES Man (Young Entrepreneur Success!):

“Denis Nurmela’s experience includes founding and operating both non-profit and for profit corporations. He has experienced starting businesses from concept to multi-million dollar annual revenues. He is the author of 5 published books, is a keynote speaker, a long-time expert hobbyist of Neuro-linguistic & nonverbal communications and is a board certified clinical hypnotherapist.

“Denis hosts radio and TV talk shows related to business issues and about success. Mr. Nurmela founded and runs the YESplace youth foundation which helps young entrepreneurs start their own businesses and is creator of the YESprinciples (Your Eternal Success Principles). He holds post-graduate degrees in Leadership and Organizational Studies and conducts entrepreneurship seminars for youth.

“Denis is a US Air Force veteran and has been an active CEO member of Vistage, the world's largest organization of CEOs.

“Mr. Nurmela currently sits on the board of other non-profit organizations like the www.StatueofResponsibliity.org foundation and is very active with his community and family. Denis amazingly finds time to volunteer as a hospital chaplain at his local community medical center.

“Denis and his wife have raised their 6 children in the Inland Empire of California have a growing number of grandchildren and are active leaders their church. They own 5+ acres, have a fruit tree orchard, garden, chickens and other farm animals. They enjoy the more rural living style.”

Oh my goodness, there is just so much to share about this great man!

Who is the amazing YESMAN Denis Nurmela?

  • Denis is an entertaining keynote speaker and trainer.
  • He is a highly successful businessman who has achieved millions of dollars in revenues. He had his first business when he was 9 years old! (not a lemonade stand).
  • As an author of 5 books he is known for showing people how to transform adversity into triumph.
  • Denis Nurmela has been heard by millions of people around the world from stage, on radio and TV.
  • As a professor at leading universities he taught business and communication and holds post graduate degrees in leadership and organizational studies
  • He is multi-talented…He served on a prestigious congressional advisory board and was a successful stand-up comic.
  • His personal stories are captivating. Audiences love him.
  • He specializes in showing individuals and organizations how to overcome obstacles and achieve high levels of success in their personal lives and careers.
  • Denis helps people and organizations change for the better.
  • His business and communication skills are considered to be the “best of the best”.
  • Denis uses scientifically proven neuro-linguistic and non-verbal speech patterns seamlessly in his keynote speeches which increases your audience's reception and retention of his message.
  • He has achieved extraordinary levels of success in his personal life and business.
  • He is an interesting, dynamic and fun speaker!

Impressive, right? So why haven't you tuned in to listen to the interview yet?!

Do you know a young entrepreneur that should be connected to Denis? Connect with him at YesPlace-Murrieta and tune in to his Bits of Advice on his radio show and facebook live.

Why Do I Need an SSL Certificate NOW?

I was the guest speaker at a Women of Interest meeting entitled Branding Critique. The point was to review women entrepreneurs' collateral material (printed and online). As the conversation weaved, we discussed websites and SEO (it is part of your brand after all).

I was reminded that the deadline for switching your site from http to https is October 2017. Although Google announced this shift a few years ago, they have given us all ample time to make the change before our SEO is effected.

What's the difference between http and https

We've all gotten used to “http” even though we didn't really know what it means.

Now you're being asked to change to https and you're probably asking “What's the difference?”

The S in https is for Security. If you have an SSL certificate, your site will be found at an https site rather than http. This means visitors to your site will feel more secure about navigating your site, especially if you ask them to include any personal information, even if only an email address.

Why should you care about https for SEO?

Because Google says so … and for trust and SEO:

“Apart from the SEO benefit HTTPS will become more important for a different reason: Google’s Chrome browser will display a lock overlayed with a red X in the address bar for ALL pages that do not have a correct HTTP setup in the near future: Your website will look broken in the eyes of your visitors. Mozilla will likely adopt a similar policy in Firefox.”

We Analyzed the HTTPS Settings of 10,000 Domains and How It Affects Their SEO — Here’s What We Learned

From Blue Corona:

“Back in 2014, Google rolled out updated algorithms across the board in favor of HTTPS websites. Then, it was a lightweight component within the overall ranking algorithm and HTTPS sites experienced only minor ranking increases.”

“In 2015Google stated that their HTTPS ranking boost may serve as a tie breaker if the quality signals for two different search results are equal in everything else. Meaning, if your website is equal to your competitor’s website in terms of speed, title tags, content freshness, etc. but your competitor’s website is HTTPS and yours isn’t, Google will most likely rank theirs ahead of yours.”

“Although only less than 1% of all websites are secure (talk about getting ahead of the competition!), 40% of Google’s page one organic search results feature an HTTPS site. ”

“Chrome Will Start Labeling Sites As Not Secure in October 2017

Also, get this: Chrome is going to start making it really obvious when a website isn’t secure.”

Where to get your SSL Certificate

We recommend starting with a call (or a chat) with your web hosting company.

Some hosts are providing the SSL certificate for free.

Our site is hosted by Bluehost. The technician I chatted with first said it would cost us about $12/month. And then, after review our site and noticing that it is built in WordPress, they said that the certificate is free and could take about 24 hours to be secure.

If you'd like help with your website and can't reach, or don't trust, your web developer, we recommend connecting with us and our trusted developers at ThisWebsiteUnderConstruction.com 

find a developer for help with an SSL Certificate