Author Archive for Sharyn Yuloff

7 Ways This Flyer Tries To Deceive You

marketing flyer examples

Like you, we are out in the world, networking and meeting other business owners, sharing our message. Also like you do, we come across people who claim to do the same things we do.

Is it fun for you to meet competitors? For us, it is a LOT of fun, because when it comes to marketing your business, the first step is to know who your ideal target market is, and THEN craft your message and determine the tactics to use. 95 out of a 100 times we meet a competitor, they are selling a tactic and shoehorning your target market into their product.

This happened again this past week.

We received a flyer from someone who claims to be a new social media marketer. Since we would rather not handle the social media postings for most clients, we were hopeful that we could become referral partners with this “consultant.”

flyer for servicesUnfortunately, once we saw what this flyer is advertising, we became less interested. Let me show you why:

One of their services is SEO.

1.  Under this service, the flyer claims to offer backlinks: “Automatically get backlinks to your website from other relevant sites around the web to drive more traffic to you and increase your Google rankings. Backlinks are the #1 factor that affect your rankings.” This is inaccurate since they must be relevant backlinks. If they are irrelevant, they can actually hurt your rankings. How are they “automatically getting backlinks”? Are they relevant backlinks?

Let me explain this a little deeper: “In search engine optimization (SEO) terminology, a quality backlink is a backlink that links to your Web site using your keywords or keyword phrase, and also appears on a Web site that has the same theme or similar content topic as your own Web site. A bad backlink comes from unrelated and untrusted sources. Sites that have been penalized and those that are violating Google's Webmaster Guidelines can have a negative impact on your SEO. To avoid having bad backlinks, you have to perform a quick website audit to all the sites you plan to build links on.” How do you do that if they are automatically created???

2. Also under their SEO services: “Your own platform microsite page, Google optimized to drive traffic to your website.” Do you really want yet another site? Wouldn’t you rather have your own site optimized? If your page is not built in WordPress, this will hurt you even more, making you even harder to find.

Another service the flyer claims to provide is reviewing your online reputation.

3.  “View all ratings and reviews from all review sites, all in one place and respond to them in your dashboard.” Unfortunately, they don’t advise you on how to respond to the reviews. There is a best way to respond to reviews, especially the less favorable ones. (If you would like some coaching on this, schedule time with us at www.FreeMarketingConsultation.com)

4. Also under their online reputation services: “Generate emails to your customers requesting reviews to your preferred sites. Negative reviews are emailed to you privately to resolve.” Who drafts those emails? Are they written by a marketing professional trained to inspire others to open and act on the emailed request? Do you get to preview those emails before they are sent so that you can ensure that they properly represent your brand? What about those negative reviews: do they coach you on best practices in responding to them (see #3 above)?

A third service they offer, according to the flyer, is social media marketing.

5. “We make it easy to have revenue generating social marketing, that really works.” While it may be helpful to post to all of your social media accounts with one click, do you even know what to post? That’s where most entrepreneurs get stuck and these people don’t seem to have the expertise to advise you on that piece. This person’s background was fixing computers and basic programming. That would be like us saying we were able to give you legal advice because we have three lawyers as clients.

Word of Mouth

6. Their 4th service, according to the flyer, is to monitor your online word of mouth: you don’t need to spend over $300 per month to do this. Set up a Google Alert and receive notices directly in your email for free. Check out our previous blog post about this at http://www.sedonamarketingretreats.com/2017/03/keep-alert-google-alerts-2

7. The final claim, listed at the bottom of the flyer, is “Potentially and substantially increase your bottom-line.” Really? Potentially and Substantially? While there certainly is potential to substantially increase your bottom line when you properly implement the tactics they claim to service, the key is proper implementation which we don’t see in this flyer.

At least they didn’t make claims to put you on the first page of Google.

One of the services we provide for small business owners is to review solicitations like this before they spend a bunch of money on bright shiny objects that may not suit their business. If you have such a solicitation you would like us to review, please email it to us at Info@YuloffCreative.com and we’ll review it in an upcoming blog post.

BTW, if you need to create a flyer, and are not one of our private clients, you might want to try one of the templates in Word, Google Drive or Canva (sample video below):

What Is A StartUp Business?

how to start a start up

I had an interesting conversation over the weekend with a startup founder. She reached out because she thought she might be interested in our services.

She stated that she is a creative type, not really a business person, so she’s looking for some business guidance.

I made an assumption that, like most creatives, she didn’t have the funds to hire us, so I asked her if she had funding. She stated that she thought that’s what a start-up was: a beginning company with no funding.

 

I explained that most successful entrepreneurs start their venture with at least a few dollars. Many work at a job until they’ve saved enough funds to invest in starting their business.

This founder, I'll call her Jane for easy reference, is also looking for investors. I explained that most investors, unless they are relatives, want the founder to have invested at least something into their own business so that the investor knows the founder has some “skin in the game.”

Jane then asked: “How much ‘skin' is usually expected?”

In our experience, it depends on at least 2 things: how much funding a founder is looking for, and how well the investor feels they know the founder.

More specifically: if you are only looking for a few thousand dollars, an investor probably wants you to have at least that much invested in your own business as well.

However, if you are looking for millions, an investor, unless they know you very well, probably wants you to have a few hundred thousand invested.

Jane also wants to hire others to help her find investors so that she can be left to create. I explained that most investors will want to meet with the founder, not just her team. It is not unsual for the startup team to dissolve, or morph, for any number of reasons; but the constant will be the founder, so she must remain involved.

Start Ups, if they last, Grow into Small Businesses (I’ll leave this for another post)

If you would like help with your start-up, or small business, please start at www.FreeMarketingConsultation.com Once you’ve invested about 5 minutes into the assessment, you should receive an email with a link to schedule time in our calendar for a free 30 minute strategy session.

We look forward to thinking for you, working for you, and figuring it all out for you!

Unexplained Health Problems Solved by Kimberly Miles

Who do you know that has unexplained health problems?

Did you know that some chronic unexplained health challenges may have roots in our mouths?

unexplained health problems explained in at the root bookI met Kimberly Miles at a local networking lunch. I learned she's the author of At the Root, and of her interest in growing beyond “just book sales.” Lucky for us, we met the week before our last Small Business Marketing Plan Bootcamp, so I offered her a ticket, which she accepted and took full advantage of.

We got to spend the day together on Tuesday, honing in on Kim's target market, her message and the tactics to reach her ideal clients. And we started the day interviewing her on our radio show The Marketing Checklist.

From Kim's book:

“Kim had been an enthusiastic college student, creative, athletic and energetic. That changed in her junior year of college. After the removal of her four wisdom teeth, Kim began to suffer from unexplained health problems: recurring pneumonia, debilitating fatigue, brain fog, unexplained rashes and swollen lymph nodes that would not go away. Over the next thirty years her doctors would diagnose Kim with Chronic Fatigue Syndrome, Epstein-Barr virus and even lymphoma, but they did not really know.

Kim shares her thirty-year journey to regain her health and vitality. Kim’s belief in her body’s ability to heal led her to work with a remarkable biological dentist. It was with the help of this controversial approach to dentistry that Kim’s body could finally heal, restoring her to full health. Her revealing and intimate story portrays the little understood and overlooked importance that the mouth plays in over-all health and well-being.”

One of our first questions was What's a Biological Dentist?

Kim answers that in her book, and in our interview.

Who do you know that needs to hear Kim's interview? Kimberly Miles' unexplained health challenges in At The Root

Who do you know that needs to read Kim's book?

Who do you know that needs to hear Kim's story?

Please connect with Kim at www.KimberlyMiles.com

 

The Reality of Inconsistent Blogging

Oh my, it's been way too long since we've blogged…yet the reality is that even we sometimes fall victim to inconsistent blogging.

Ok, so we teach our clients that the key to successful marketing, including but not limited to blogging, is consistency. However, we also recognize the realities of life and business: sometimes they do get in the way of our consistency. So, like every stern and loving parent, we remind our clients, and ourselves, to not beat ourselves up, but rather to dust ourselves off and begin again.

So here we go, starting again, consistently!

Here's what's been happening while we've been away:

  1. On our way to LA, we recorded a radio show: How to Find Your Ideal Client with a surprise guest, Walt Grassl of Stand Up and Speak Up Walt Grassl Stand Up Speak Up
  2. In LA, we held our most successful Small Business Marketing Plan Bootcamp so far
  3. The following week, we held another Small Business Marketing Plan Bootcamp in Sedona
  4. The last day of our bootcamp, we learned that a friend passed away
  5. Moneeka Sawyer Choose BlissOur next guest was a friend and real estate investor, Moneeka Sawyer, creator of the Blissful Real Estate Investor Formula
  6. Passionate Heart HospiceLast week, our guests were Darryl Markowski and Mirielle Pacquing, founders of Passionate Heart Hospice
  7. After the show, we spent two days with new clients;
  8. After our clients returned home, we packed and prepared for a training session in Phoenix, a funeral in San Diego, a surprise visit with a friend that recently said her final goodbyes to her mom, and a 2 day mastermind with The Secret Millionaire before returning home for the rest of the month of October!
  9. Although there is plenty more excitement planned for this month, we get to do it all while sleeping in our own bed each night!
  10. Tuesday's guest is a new friend, Kimberly Miles, author of At The Root, her 30 year journey to return to health following a root canal. Please tune in to hear her storyKimberly Miles At The Root

The Marketing Checklist: Steve Ayers’ Suprising Career Tip

Steve Ayers Returns to The Marketing Checklist

Steve Ayers wins in 2016

Back in July, we had the honor of interviewing Steve Ayers and his colleague, Sebra Choe, on The Marketing Checklist radio show.

Somehow, and hour was just too short for this inteview, so we invited Steve back to finish the conversation.

In this week's show, Steve shared his journey from a scrappy sales person to head of Economic Development for the Town of Camp Verde.

Steve provided a surprising tip from for those that are interviewing for their next job: listen in to hear how Steve, with no prior Economic Development experience, won the role over 20 other more seasoned professionals. You can do the same for your next Dream Job!

Another favorite thing I learned during this interview is that Camp Verde is an agricultural town. What this means today, is that many homes have their own self sustaining farms, and even produce a surplus that they can then sell at a stand on the street outside their home without needing a permit! Can you imagine such a thing in your town?

Projects that earned Ayers' statewide recognition (posted by the CV Bugle)

Since his tenure, Ayers has been integral in carrying out strategic planning by involving public and private partners. Upcoming Town of Camp Verde projects that Ayers has played a part in managing include (according to his award application):

• $10 million, 27,000-sq-ft Northern Arizona Healthcare campus with “four full-time family practice doctors, an 8,000 sq-ft physical rehab unit, expanded lab and diagnostics, an eye clinic and seven-day-a-week office hours.”

• $15-million, 15-acre Verde Valley Archaeology Center facility “that will include research center, auditorium, curation facilities, classrooms and offices.”

• $62 million Arizona State Transportation Board project “to widen a 7-mile long corridor of SR 260,” with six miles being Camp Verde's portion of a commercial corridor linking Camp Verde to Cottonwood and Interstate 17. The result will be “opening access to 2,500 acres of commercial and residential property.”

• $10 million Rockin' River Ranch State Park project in Camp Verde, “to include RV sites, fishing ponds, boat launch, float-in campgrounds, equestrian facilities, amphitheater and other amenities.”

  • He helped co-brand the Verde Valley with National Geographic's International Geo-Tourism efforts and also served on the coordinating committee of Verde Front, a collaborative of countysupervisors, mayors, district rangers and park superintendents that work together to develop outdoor recreational opportunities.”

Steve Ayers book on Camp Verde

Steve Ayers book on Camp Verde

Bytheway, Steve is so passionate about the Town of Camp Verde, he wrote a book about it (and is writing another).

Unless this is your first time listening to our Marketing Checklist radio show (in which case: welcome!), you know that we always start with some marketing tip before the interview. This week was no different. Hank found an article on when NOT to hire a coach. If you are on the fence about hiring a coach, listen to the first segment and take note of your answers to these 6 questions.

Need help crafting your job interview responses?

Need help masterminding about if coaching is right for you?

Send us an email (RadioShow@TheMarketingChecklist.com) with 3 days and times that work best for you to chat by phone, in prioritized order, and we'll do our best to match your first choice!