This past week, we were given a 6 minute speaking spot where we taught the 5 rules of what not to post on social media (so wish we would have recorded it so I could post the video here…alas…this is why you record EVERYTHING…better to have it and not need it than need it and not have it)
Since I don’t have the video to post, here are the 5 rules:
1. Don’t post about sex. We don’t want to know about the drama in your relationships, or your beliefs about what should be considered private activities in your bedroom, etc.
2. Don’t post about politics. You won’t convince anyone to change their political views based on your social media posts.
3. Don’t post about religion. Similarly, you won’t convince anyone to change their religious beliefs base on your social media posts.
4. Don’t post about professional and college sports (assuming they have a famous rival…Hank graduated from San Diego State and I from CSUN…no one cares). All you will do is make the rival fans refuse to do business with you. Of course, if you or a loved one is playing, you get a pass as long as it's clear that your biase is due to love (all is forgiven for love).
5. Basically, don’t be negative. Before you post, think about whether anyone may view it as negative. If so, don’t post it (call your best friend and rant to them instead).
There are exceptions: if it’s the hill you’re willing to die on (if you think that rival sports team fans’ money doesn’t actually spend the same), then go ahead and post it. Make it the niche you want to serve most.
The lesson we learned this past weekend is: don’t post it and then delete it thinking no one will see it.
Did you miss all the brewhaha over Paul Ryan’s Twitter post, which he promptly deleted and yet there are so many screenshots he can’t possible claim he didn’t post it…?!
Not sure if you should post something: email it to us at info@YuloffCreative.com and we’ll bounce back our quick answer for you!